Fair trade organisations encourage buyers of the basic commodity, in our case cocoa, to pay a price that will allow the grower to make a reasonable profit, pay fair wages and adopt sustainable farming techniques. It also helps discourage practices such as child labour, gender discrimination and encourages workers’ rights.

Companies that adopt fair trade practices pay more for their raw materials. This may seem like a disadvantage, but, apart from knowing that companies are behaving in a decent manner towards their suppliers, it also gives them the right to display internationally accepted “Fair Trade” logos on their products. This is a great asset that helps chocolate suppliers market the product and helps the ultimate buyer to justify paying a higher price.

Altogether, there are some 19 national, internationally accepted Fair Trade certification organizations. All are governed by an international umbrella organization, Fairtrade International. Together, they set the standards and requirements that allow the supplier to market chocolate as “Fair Trade”.

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The former delivers Internet marketing, and the latter accomplishes SEO. But the important thing to remember here is that article submissions only work when done manually. Many risks and chances of mistakes involved in automated submission make it an easier target for search engine penalization. And to really make your article talk for you, it must be grammatically correct, updated, compelling and interesting and thoroughly researched – tasks that an expert article submission service is equipped to handle.

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